Why Creating a Custom .net Business Email Address May Benefit Your Business
Wondering what steps you can take to help market your business more effectively? Try creating a custom, .net business email address. Not only do custom .net email addresses help to make small businesses look more professional, they also make them look more credible at the same time. Here’s how you can benefit from having a custom business email address:
Say you’re looking for a local baker, and you’re researching options online. You come across two different businesses – both look good at first glance, but which would you want to contact between these two email addresses?
sales@GreenvilleCakes.net
or
GreenvilleCakes@GenericWebmail.net
Although both businesses could be equally legitimate, there’s a good chance you selected the first option. This is because in an increasingly digital world, a custom .net business email address helps your business appear more credible to customers.
Let’s dive a little deeper into how your business can benefit from having a custom business email address.
1 Develop Credibility
Creating a sense of credibility is key to attracting potential customers and developing their perception of your business, so a custom email address is an important business tool. One of the ways this credibility can be established is by making sure your custom business email address is on a .net domain name, because it is an established, trusted, and recognized domain extension. Plus, you may use a .net domain name for your social media or your future website in addition to your custom email address.
2 Build Legitimacy With a Professional Image
In addition to developing credibility, a custom email address helps show the world your business is established. It may also help boost your professional image with potential customers who may hesitate to communicate via a generic email address.
Take greenvillecakes@genericwebmail.net for example. A generic email address like this one may not appear as legitimate as a custom email address, but with a custom email address like info@greenvillevcakes.net, your customers may be more apt to engage with you and your business.
3 Market Your Whole Business
Once you’ve set up your custom email address, you can typically create multiple addresses for different segments of your business (e.g., billing@greenvillecakes.net, info@greenvillecakes.net, support@greenvillecakes.net). This can lead to a more customized experience for potential clients and customers.
Don’t forget about physical branding as well: flyers, business cards and promotional products should also include your custom business email address. This can help your business marketing and brand strategy overall, because every time you send out an email, you’ll be promoting your business instead of a generic email provider.
With a business email address and .net domain name, you can expand the ways your business connects with new and existing customers.
